Tag Archives: LinkedIn

Pressure: Influence

hypnosis_cartoonAre you good at influencing other people?

According to Klout, my influence varies from day to day.   The Klout search engines look at interactions through Twitter, Facebook, Google+ , LinkedIn, Foursquare  Blogger and WordPress, and about a half-dozen other micro-blogging networks.  Lately, I’ve been spending more time blogging than social networking and the result is that my  Klout “influence” is falling. My all-time high is score is 100, and today it’s a lowly 26.  Having not posted anything on this blog for around two years, I’ve been following a number of blogging challenges through January, and according to WordPress stats, this has increased my average of 1 view per day to 30 between 1 January and today. So which is true?   If I believe Klout to be a measure of my online worth, my virtual heart would have descended to the soles of my cyber-boots.   If I believe WordPress, I would be approaching e-Nirvana.

Klout  claims that you will discover how you influence your networks, share and grow your passions and earn recognition for your influence.  It’s very glossy and there is some impressive-looking about how to promote yourself.  If your Klout rises, you get perks. This site does two things – it monitors the networks, and applies a score, or a rating, if you will, based on the number of interactions you have, e.g. shares, clicks, likes, favourites and so on, and also allows members to “vote” each other up on a set number of topics – the more influence you gain, the more topics you can have to be voted on.  The maximum score is 100.  As of today, the Klout home page shows that Mr Obama enjoys a score of 99.

I’m not that worried about promoting myself, but I do like to test numbers and mess about on the internet.  A little while ago, I engaged in an experiment with an acquaintance of mine – he is a professional who wishes to promote himself online for business reasons. Lots of people do.  I’ve got my own Facebook and Twitter accounts, and the three dogs in residence at Baskerville Manor at the time also had their own profiles on both networks.  Anyway, one wet Saturday morning when I really had nothing better to do than fool about with my laptop I decided to amuse myself by seeing how far I could push this person’s Klout score.  Each dog got signed up to Klout, and together we voted up our subject on every topic he had listed.  At about 8:00 am, his score was 5.  The in-site voting spree netted him another 30.  Next step was to find him on Facebook and engage in a round of likes, shares and comments on his latest five posts – score: 20.  So by around 10:00 am, he had a Klout rating of 55.  Rounds 2 and 3 followed on Twitter and LinkedIn – by noon he had reached the dizzy height of 93  Following with some comments and likes on his WordPress blog, the meter twitched a little higher, finally settling at 98.  Meanwhile, my dogs had begun to complain that their email inboxes and their Twitter feeds were overflowing with Klout notifications.  Result of the experiment?  The rating mechanism seems to have a bias for in-site scoring, and the search engine seems to be more sensitive to the likes of Facebook, Twitter and LinkedIn than to WordPress.  The drop in my Klout mentioned above seems to support this.

Did the Klout score do anything to improve my subject’s profile?  Not appreciably, he tells me.  Today, without the support of me and my canine assistants, his Klout score is back to 11.  Even with this drastic reduction in his Klout, business goes on as usual.  Like me, he was not terribly thrilled about the promised perks – when they materialised in our respective dashboards, they turned out to be special offers for movie tickets (only usable if you are in America), coffee vouchers (ditto), and … roll of drums.. a breast pump. As the ship called motherhood has sailed far past my personal horizon, I’m just a tad underwhelmed.

The moral of this story? My experiment demonstrate that I was rather good at influencing my test subject’s Klout, but that there was no appreciable benefit to me, him, or mankind in general.  So, while you think about whether or not you are good at influencing other people, consider the context, then ask yourself – does it really matter?

NaBloPoMo January 2014  – Queen – Under Pressure – Picture from Hypnosis Information Center – which has some interesting information about how to avoid being influenced.

Day Eighteen: Activate a social network–Zero to Hero and Beyond on Facebook

Task for today: Activate a social network.

Sheesh, I’ve had Facebook, Google+, Twitter and LinkedIn publicised ever since I opened my WordPress account.  Yesterday I clearly had an attack of precognition, because I signed up for Path – although having done so,  I don’t really see the point of it, having already got the Big Three as well as Google+ on the go, and all my friends and family are signed up to one more. Nobody I know uses Path, they can see my stuff on the other platforms, so why annoy them.  I signed up for Pinterest a couple of weeks ago, but haven’t really got the hang of it yet.

The thing is, the Publicise tool on WordPress simply allows you to publish your own posts.  If you like a blog, you can add it to your Blogroll, or links widget, or whatever, but if you want to share anything from that other blog on Facebook, Twitter, LinkedIn etc. it seems that you must go to each individual post to do it.  There is an app on Facebook, called Networked Blogs which my niece and I used to good effect a couple of years ago, when she was engaged in a charity fund-raiser.  This app allows you to “network” any blog, regardless of the platform. You can choose to have your favourite blogs just in your reader (which is way easier on the eye  than the WordPress reader), you can set up any blog you like to automatically “syndicate” to your Facebook/Twitter/LinkedIn, and if your friends are also members, they can “vote up” your posts in their own readers (and you can do the same in return).

As an experiment, over the next couple of days I am going to add the blogs I follow to my Networked Blogs account and syndicate them to a new Facebook page I’ve started called “Zero to Hero and Beyond”. There’s a post there about Networked Blogs, so you can join if you like, or just “like” the page.  If you add me on Networked Blogs, I promise to add you back and share you on the page.  Go on, give it a go, let’s see how it comes out.



Zero to Hero

Daily Prompt: The Luckiest People

linked-in-laptopWho was the first person you encountered today? Write about him or her.

Today is Saturday, it’s been a long week and I feel a cold coming on.  So when I woke up this morning, I made an executive decision to have a duvet day.  Following a briefing session on plans for the day with the Baskerville Manor Beasties, I agreed to their basic demands of brekkie, treats, walkies (for The Dogz) and backyard safari privileges (for the pusscats).  Walkies took place at around 6:00 am, breakfast served at 7:00 ish and the pusscats decided the day was too yukky to bother with more than a cursory snoop on the windowsill.  So by 8:00 am duvet day was in full swing, with each individual snuggled in their favourite spot.   Which means that today, the only people I encountered were in the virtual world.

The first person I encountered was a colleague of mine, who kindly took a moment to send me a “Congratulations on your work anniversary” message through LinkedIn.  She’s a private person, so I am not going to identify her.  (And if you are reading this, don’t worry, I’m not going to say anything embarrassing about you either).  We worked together in the same department for a number of years, and get along very well – but, as is often the case with colleagues, although we spent many working hours sitting within a few feet of each other and consequently understand each other’s working life and habits very well, I really don’t know much about her real world outside the office.  I know she worked abroad for some years, has her own home, and is approximately my age.  She likes pink, has an eye for detail, and always looks good.  We laugh at a lot of the same things.  We both changed roles around the same time and agree that the change we made was for the best.  Whenever we are at a work-related social event, we have fun.

I would call her friend, but we don’t hang out together.  I think that it is often the case that when the day is done, it’s good to go back to your real life and put the working day behind you, and spend your free time with your non-work friends . I hope she feels the same way

Something that interests me  is that while this lady pleasantly rejected a Facebook friend invitation, on the perfectly valid grounds that she preferred to keep her Facebook and work life separate, we have made the LinkedIn connection. As the aim of LinkedIn is to make and share professional connections, I am pleased she believes me to be the kind of person that she wants her connection list to see. (Her CV is far more impressive than mine!).   I’m curious how many people might take the same approach, so I’ve set up a little poll which I hope you will complete for me.  If I’ve been doing my Zero to Hero tasks correctly,  there might be some interesting results.

Poll:  Virtual Colleagues

Daily Prompt: The Luckiest People